Trà Art – augmented reality exhibition 2018

Trà Art is a wordplay on “trà”, meaning tea in Vietnamese, and “art”.

The artworks, through the subject – the Shan Tuyet mountainous tea, portray the wild beauty of North Vietnam nature and the spiritually rich cultures there.

For this exhibition, I collaborated with an amazing animator, Marcus Bowler, to create a series of 10 artworks that corporate the technology of augmented reality.

People were invited to download the app Zappar to their smartphones and use it to scan my drawings to reveal our hidden 2D and 3D animation. Their reactions were gold. At the end of the exhibition, we ended up with a total of 6784 interactions. It was a great experience!

Below you’ll find 3 videos:

1. Our augmented reality animation, with phone screen real-time records

2. Trà Art opening night

3. Stop-motion video on downloading and using the Zappar app

Each of our artworks is accompanied by a Vietnamese folk poem, translated to French.

The exhibition was made possible by generous support from our organizer Insitut Français, L’Espace Hanoi and our sponsors EcoLink, Minh Home, Fin Ho, and Ford. Thank you so much!